Scan of Social Media Platforms
The National Center for Education in Maternal and Child Health and the Health Information Group have developed this scan of social media platforms to assist public health agencies choose the tools that are most effective in addressing the communication needs of their constituents.
Recent studies conducted by the American Academy of Pediatrics (AAP), the Pew Internet and American Life Project, and the Journal of Public Health Management and Practice show that:
use the Internet to routinely locate health information.
New technology tools “reinforce and personalize health messages, reach new audiences, and build a communication infrastructure based on open information exchange.” 4
1 Periodic Survey of Fellows #51: Use of Computers and Other Technologies. (April 2003). American Academy of Pediatrics, Division of Health Policy Research. Available online at http://www.aap.org/research/periodicsurvey/ps51exs.htm.
2 Fox, S and Jones, S. The Social Life of Health Information: American’s Pursuit of Health Takes Place Within a Widening Network of Both Online and Offline Resources. (June 2009). Pew Internet and American Life Project Washington, DC.
3 Turner, AM, et al. “Access and Use of the Internet for Health Information Seeking: A Survey of Local Public Health Professionals in the Northwest.” Journal of Public Health Management and Practice 15(1): 67-69. February 2009.
4 Agency for Healthcare Research and Quality, Social Media Tools. Available online at http://www.ahrq.gov/news/socialmedia.htm.