Scan of Social Media Platforms
The National Center for Education in Maternal and Child Health and the Health Information Group have developed this scan of social media platforms to assist public health agencies choose the tools that are most effective in addressing the communication needs of their constituents.
Recent studies conducted by the American Academy of Pediatrics (AAP), the Pew Internet and American Life Project, and the Journal of Public Health Management and Practice show that:
use the Internet to routinely locate health information.
New technology tools “reinforce and personalize health messages, reach new audiences, and build a communication infrastructure based on open information exchange.” 4